Steelcase—a global industry leader in architecture, furniture and technology—recently expanded one of it’s most popular product lines called Answer. This facilitated a repositioning and relaunch of the product to the market. We art directed a large photo shoot and 3D product environmental renderings and created a lookbook to accompany the launch.
Inspired by the technical drawings of the Steelcase Answer product family, we created patterns that joined in a modular fashion which emulates the product itself.
Like what you see?
Get in TouchWant to see more?
More Work